ABOUT US Up-and-coming professionals with a commitment to unwavering communication.
What is Steadfast PR? Steadfast PR is a student-based PR firm created and managed by Sacramento State PRSSA members. Our up-and-coming professionals gain first-hand experience in the PR field by engaging with a variety of clients. As an agency, we bring our dedication, innovative thinking, and enthusiasm together to provide the greater Sacramento area with an unwavering level of commitment and a fresh perspective in the world of PR.
Our Mission Steadfast PR is committed to finding creative, multimedia solutions for our clients’ communication needs. Delivering unmatched enthusiasm, our student-based firm offers a fresh perspective on bridging the communication gap between our clients and their publics.
STEADFAST SERVICES A brief and broad description of the services Steadfast PR offers to clients. Each service will be modified and customized to fit your needs in order help you become a steadfast organization in your community.
Research Conducting research about your organization, public perceptions, target audiences and effective PR strategies. Strategy is key for maximizing efficiency and minimizing costs for developing a steadfast business communication plan. Working with a student run agency gives you, and us, a multitude of resources. From database access, to students learning up-to-date and new social media strategies and analytics- we are able to effectively execute outreach campaigns with measurable results.
Social Media Creating an online presence and engaging with consumers and publics through new age media. We currently live in a world where public perception and opinion is literally at our fingertips via social media. Creating an online presence not only helps you monitor what people see and perceive of your company--having us monitor your social media accounts ensures that you can interact directly with your target audience. With new algorithms and social media set ups it is becoming more and more difficult to reach target audiences with organic posting, Steadfast PR is equipped with the knowledge of reaching more users organically and understanding when to boost post for highest return of user interaction for your investment.
Media Outreach Connecting with media outlets to increase public awareness and promotions of your organization’s events and services. A steadfast relationship with media outlets ensures promotion and awareness of yourself and your organization. Knowing when and how to reach a multitude of media outlets ensures that your story will be pitched and delivered correctly to all media outlets.
Event Coordination Organizing, promoting, coordinating, executing and evaluating events. Event coordination requires research, organization, promotion, execution and evaluation- when holding an event, our main goal is to satisfy your needs, wants and meet a measurable outcome you desire. This includes fundraisers, positive community relations and consumer relations. We will work with a steadfast endurance to make sure your desired outcome is reached.
Community Relations Building mutually beneficial relationships with local communities and other organizations- establishing a positive reputation for your organization. Joan Jett once expressed that she doesn’t mind a bad reputation- however we do. We will work to promote the positive things you do to help your community, employees and clients. By highlighting what you do for your community, we will build a steadfast foundation for your reputation minimizing crisis risks for your business plan.
Consumer Relations Broadening consumer knowledge of your organization’s products and services helping you to increase sales. Reaching your target audience and target consumer is essential for helping increase sales- consumer satisfaction and profit. A steadfast relationship helps create a mutually beneficial relationship between you and your consumer.
Crisis Communication Navigating through a crisis and preserving your organization’s image through the use of proactive planning and implementation of crisis management strategies. Our steadfast research and communications with the public helps with crisis management and prevention. If a crisis was to develop we have the tools and dedication to help with the management of a crisis event and our diligent work will ensure that your positive reputation and image stays intact and steadfast.
JOIN STEADFAST PR Why should you participate in a student-based agency?
A student-based PR firm operates the same as any other PR agency, except that it is run by university students. Participating in a student-based PR firm, such as Steadfast PR, is a great way to gain hands-on experience, build your resume and apply what you have learned in class before graduating and entering the professional world.
Time Commitment: The firm will collectively meet once a week. Additionally, all executives are required to meet with their assigned associates outside of group meeting time at least once a week. These meetings may be subject to different times and/or locations.
If interested in joining Steadfast PR, please submit this application along with a current resume and one writing sample to firstname.lastname@example.org. For more information please contact Stephanie Fretwell, Agency Director, by email at email@example.com or by phone at 916-759-1875.