course description, syllabi & resources
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COMMUNICATION STUDIES 118
Survey of Public Relations Syllabus Survey of Public Relations introduces students to the history of public relations, an overview of the industry, and the structure of campaigns. This class is an introduction to understanding how public relations works and the foundations of a campaign. Other Resources: History of Public Relations Billing Code ComS Studies Information Sheet Conceptual Framework of Emotional Intelligence Emotional Intelligence in Education The Importance of Ethics to the Practice of Public Relations Four Phase Campaign Assignment - Media Kit Flak vs. Flack COMMUNICATION STUDIES / JOURNALISM 123 Writing For Public Information Syllabus Writing for Public Information focuses on writing releases, PSA's, articles and speeches. This class helps students understand how to use the correct medium to get the message across. Other Resources: Writing Assignment for Self ComS Studies Information Sheet History of Public Relations Emotional Intelligence in Education The Importance of Ethics to the Practice of Public Relations Conceptual Framework of Emotional Intelligence Billing Code Write Right Media Relations - The Basics Apple Release Bad Apple Release Good Apple Release Answer Key |
COMMUNICATION STUDIES / JOURNALISM 158
Public Relations Planning and Management Syllabus Public Relations Planning and Management gives students the opportunity to create a strategic public relations plan for a real campaign. This class allows students to pull from what they have learned in 118 and 123 and put those skills into action. Some of the skills will include; developing and implementing a strategic public relations plan; producing targeted messages for media kits; developing and evaluating formative and summative evaluation plans; and making formal in-class presentations to peers, clients and invited PR professionals. Other Resources: Media Relations: The Basics COMMUNICATION STUDIES 187 Issue Management and Case Studies in Public Relations Syllabus Issue Management and Case Studies refines students skills and builds knowledge of crisis management. Students learn how to examine other organizations who have had issues with crises and what successful and unsuccessful paths were taken to get out of those situations. Other Resources: Communication Studies Info Sheet The Critical Importance of Emotional Intelligence in Public Relations Media Relations: The Basics 187 Slide Template |
other resources for all students |
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