course description, syllabi & resources
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COMMUNICATION STUDIES / JOURNALISM 158
Public Relations Planning and Management gives students the opportunity to create a strategic public relations plan for a real campaign. This class allows students to pull from what they have learned in 118 and 123 and put those skills into action. Some of the skills will include; developing and implementing a strategic public relations plan; producing targeted messages for media kits; developing and evaluating formative and summative evaluation plans; and making formal in-class presentations to peers, clients and invited PR professionals. Other Resources: COMS 158 Syllabus Media Relations: The Basics Online Article: The Sentence That Can Make Anyone a Leader Emotional Intelligence Competencies Apple Release (Bad) Apple Release (Revised) Apple Release Answer Key |
COMMUNICATION STUDIES 187
Issue Management and Case Studies refines students skills and builds knowledge of crisis management. Students learn how to examine other organizations who have had issues with crises and what successful and unsuccessful paths were taken to get out of those situations. Other Resources: COMS 187 Syllabus The Critical Importance of Emotional Intelligence in Public Relations Media Relations: The Basics Mouse in the Salad Case Study MOUSE IN THE SALAD TRANSCRIPT LINK Emotional Intelligence Competencies Antics at Fast Food Case Study Apple Contractors Case Study Target Issue Case Study The Soda Industry Case Study (OLD) The Soda Case Study UPDATED Apple Release (Bad) Apple Release (Revised) Apple Release Answer Key |
other resources for all students |
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