So you decided to major in public relations. Great choice! But what career options are available to those who specialize in this branch of communications? When it comes to public relations, many people aren’t aware of the different opportunities available in the field. This post is designed to educate readers about the vast array of careers available to those who qualify, and the different ways your interests and skills can be put to good use. Imagine being paid to actually do something you enjoy. This is all possible within the PR field. Consider all of the occupations below, and use them as a guide to discover your passion. Happy hunting!
One job that is desperately needed in the professional field is a ghost writer. Ghostwriters are professional writers who compose a variety of genres, depending on what they are hired for. Although they may or may not gain recognition for their work, ghostwriters will not go out of business anytime soon. Ghostwriters are usually flexible on the career path so if you enjoy writing a variety of texts, then a ghostwriter is a position for you. Ghostwriters also gain experience that others may not have when meeting with their clients. They have the opportunity to know all the personal information about their clients which range from celebrities, directors, to public figures.
If you’re tech savvy and enjoy the rush of social media, then digital communication is for you. We are transitioning to an era where everyone will engage in technology, so this is definitely a stable career to rely on. Being able to strategically convey a message through social media is what most companies are seeking. A digital communication professional combines the advancements of technology with the fundamentals of marketing skills to produce a website that targets a specific audience. These digital communication professionals act as the face of the website where they will answer customer’s questions and engage with the audience in ways that will benefit the company.
As the need for great marketers and informative sellers becomes more prevalent, the desire for a skilled content strategist heightens. A content strategist, as the title suggests, performs jobs involving the planning and creation of content in the hopes of drawing attention to a brand. They model their tactics by considering the goals of their clients, as well as the desires of said clients’ customers. However, the objectives of both parties are not the only things for content strategists to remember; they also have project requirements to take into account, such as conducting content audits, gap analyses, etc.
Content strategists are responsible for many projects, including taxonomies, editorial calendars, style guides, metadata frameworks, and content migration plans. It may also be necessary for a content strategist to oversee employees and freelancers, manage budgets, and contribute to the technical integration of content.
As with all jobs within the public relations field, good communications skills and organization are required for a position of this nature. A high-level and analytical thinker would be an especially good candidate for this job, as they will need to observe and implement marketing strategies that appeal to the businesses and the customers they are working for. To distinguish oneself from future applicants, one would certainly benefit from learning project management and design skills, as well as having familiarity with user experience, search engine optimization, and search engine marketing. According to “The Creative Group 2018 Salary Guide”, the midpoint starting salary of a content strategist is $73,000.
The crisis communication field is a timeless career choice for those who enjoy high-stress occupations as well as a fast-paced environment. Job opportunities exist both in corporations as well as government entities, whether it be a negative event that could damage a company’s reputation or a catastrophic storm that could prove devastating to a geographic area. In a crisis situation, these specific public relation specialist are required to gather facts as quickly as possible, provide a speedy response and enforce policies and measures to swiftly handle the situation without jeopardizing the well-being of any person involved with the institution as a whole. The best defense is a good offense, so reviewing your action plans and re-amping current strategies will be a crucial part of your job. With crisis communications there are always exciting opportunities branching across the nation as well as the entire world, giving you the freedom to build your life wherever you choose.
Enjoy talking? Don’t mind getting paid big bucks to do some public speaking? Look no further! Master of ceremonies is the right job for you. Master of ceremonies, or “emcee work,” is a high-visibility profession that allows a public relations specialist to help manage corporate events and festivities, as well as keep it entertaining for everyone involved. Many people don’t find the idea of public speaking “appealing,” per say, and are willing to dig deep to pay for a skilled individual to do it for them. An emcee not only represents the event they are speaking for, but also the company they are contracted by to positively uphold their values and beliefs before a group of both possible and current clientele. Professional master of ceremonies must be able to accept the reality of a zero-privacy work environment, with a very public image and reputation. However, once you begin to build a client base and gain experience, you’ll be bombarded with requests for your presence based off of recommendation alone. You’ll never be bored again.
Ever wanted to go viral? How about getting PAID to make YouTube videos? Thanks to social media platforms such as Vine, Instagram and Facebook, well-produced videos have skyrocketed in popularity and demand, some videos reaching tens of millions of people in less than twenty four hours. In order to keep up with the ever-changing internet market, many entities are willing to pay top dollar for a highly skilled producer to create eye-catching videos to promote their products and ideas. Not only that, but video production has become even cheaper thanks to online programs designed specially for video production and editing, making it even more appealing for corporations to invest in. This makes it even easier for companies to hire multiple producers to run videography. If you’re a creative thinker and always enjoy a challenge, video production is the right path for you.