Business cards are just as important as a resume. Would you go in for an interview without a copy of your resume? Would you go to a networking event without a business card? I hope you answered “no.” Business cards can prove to be as essential as a resume or a LinkedIn account. As a result of technology, (more specifically smartphones), it can be easier for people to think that business cards aren’t as important when you can just look up and share information online. However, handing out business cards adds a personal touch and can help make more meaningful connections when technology can get in the way of that. Having a business card on hand can show preparedness, professionalism, and more of an interest of getting to know people and building your network.
What information goes on a business card?
What you put on the card depends mainly on what your job is, the kind of business you’re in, what you’re trying to accomplish, etc. No matter what, your card should include this essential information:
- Your first and last name (and your company/business name if applicable)
- Your job title
- If you are currently a student you’ll want to have the name of your school down
- Phone number
- A fax number (only if it applies directly to you and pertains to your business)
- LinkedIn link
- If you have your own blog/website include the link to it
- Your physical address or mailing address
- A slogan or quote
- Your class year or graduation year
- Your major and degree title
Of course, you’re not going to want to put ALL of the above information on your card. Only add the most valuable details that applies to you and your business. You don’t want to overwhelm the person reading the card with an abundance of info. When creating business cards, less is more.
How should I design my card?
This is the step in creating your card that can be the most fun but it’s also just as important as the information you decide to put on your card. The design you chose should be one that expresses who you are, what your company does, and the first impression you’re striving to make. Generally, you’ll want your card to look as professional and organized as possible. To accomplish this, you should avoid using any flashy colors or patterns. The font and color you use should be big enough to read and the color of the text should be dark or light in contrast to the background color. You don’t want a future employer to look at your card and squint because the font size was too small, hard to read, or you just chose a crazy font.
Where do I order business cards?
There can be a plethora of places you can order cards online or in stores. Ordering online can give you a little more freedom and options on the design on your card and many times, you can get discounts and deals online. Some examples of websites you can order business cards from that won’t be too costly and still have them be of good quality are from 48 Hour Print, GotPrint, MOO, and of course, VistaPrint.
How many do I order?
The quantity depends on a variety of factors. Are you attending a networking event or job fair? Are you only meeting with a small group of people? What’s the setting going to be like? Do you know how many people are attending? Are you making a career change soon? If possible, you should try to answer these questions when deciding how many cards to order. If you are soon making a career change or having important information on your card that will go through a change, you don’t want to order too many in case you have to go back and update your card. If you’re attending an event with a lot of people you shouldn’t by the deck of cards with the least amount to have your total be cheaper. It could be better to have an excess of cards than to run out of them at a crucial time.