Most of the population would agree music is something everyone enjoys. It is everywhere. Whether you are in your car, in your home, running errands in a grocery store, or walking to an appointment, chances are you will either be listening to your own music or hearing someone else’s music throughout the day.
Many of us don’t really think of how music is available to us except that it’s readily available to download off of popular music sites.
But how did that music get to those popular music sites? How are musicians so popular? Is it luck a certain music group became popular? All these questions are easily answered when one looks at the public relations team that helped the group gain ground within the mainstream media.
Without a good PR team, a musician won’t make it that far. Sure if you are self-publicizing your group, you might get a few local shows and might tour to another city close by, but bands, groups, or solo artists actually get into a position of major popularity by having a publicist that knows what they are doing.
Take it from a guy who has been in a struggling local band. When my band, “The Limbic System,” started out, we only played in a few shows around the area, and didn’t really make much more than $100 per show. However, when the band decided to hire a manager with some connections and had experience in the public relations field, the band started to gain more popularity around our area. Within a few months, the band was touring Northern California and parts of Nevada. We went from earning $100 per show to $500 per show. We never made it passed that point, but it was an experience that made me realize how important having a good publicist is.
Going even further, look at the careers of your favorite artists. Ask yourself the question, “out of all the rap artists, country artists, rock artists how did these artists become such a success?” I guarantee you there are many artists out there that had the same ideas Drake had. I guarantee you there are many artists out there that had the same idea Taylor Swift had. So how on earth did they gain popularity, but the others did not? Look at how well their managers, publicists and public relations teams advertised them, and you will find your answer. Some might be able savvy PR people themselves, but others will need help.
On the other hand, public relations might hurt your career, but that is a risk you have to take as a musician if you want to become famous. The trick is to find a team that can get you out of trouble if you land in hot water.
The biggest point I wanted to make about this subject is musicians need help becoming famous. Of course their talent is a big aspect, but without a team who can promote their efforts correctly, the artist might not make it on to the top. And who knows? Maybe now you have a PR career path you are now interested in pursuing?