There are some words in college that are impossible to escape. Some of them will sound familiar... There’s the word “homework”… can’t forget about “exams”…. And oh yeah, the constant talk about “internships”. Wowza. Even typing it freaks me out. The way people talk about them as if they’re so easy to come by, offered at almost every company, as though all you have to do is ask your Fairy Godmother and bibbidi bobbidi boo! You have eight different companies begging you to be their intern. I wish right? I bet you do too. So let’s break it down to why there’s so much talk about internships, and in a way that makes them less intimidating. We’ll start with why they’re such a necessity, where to find them, and how to make yourself the best candidate!
The sheer amount of times I’ve been asked about what internships I’ve done throughout college makes me depressed. Not because I hate talking about them, but because it seems almost embarrassing that I have to answer with none! But why are they asking? According to business.com internships are important because they “provide key benefits, including the learning activities common to your education major and your career goals, and acquiring valuable work experience prior to graduating.” So what’s that mean exactly? Down to its simplest form- you need an internship to show your future employers that you didn’t just go to your lectures, sit, listen, and pass the class. You have hands-on experience that puts you above other candidates and also that proves a few things. One of them is that you were chosen to be hired because the management of that company saw potential in you and wanted you out of all the college students that applied! Not only will it look AMAZING on a resume but it’ll help you network with people in your field. It’s a good foot in the door for the company you’ve been stalking this whole year...or they’ll deny you and you can give up your dreams now. But seriously, it’s a good way to move up and gain experience from companies.
Alright so now you officially decide you want an internship. You’ve researched the “why’s” and now you need answers to the “how’s.” Well, keep reading because the answers are all here! At Sacramento State University, the Career Center promotes student internships whenever the opportunity presents itself. It’s very important to check the website and stay updated with them in order to apply quickly and efficiently! It’s constantly changing so make sure you keep up to date with the new positions available. Right now the Career Center has internship links available for companies such as Apple, CBS 13, MSNBC, The US Department of Treasury, Nordstrom, and more! All you have to do is click the link for the company that you’re most interested in and BAM… you have the internship information and application at your fingertips! No more excuses! All you need to do is go to their website and apply, easy as pie. We’re literally giving you the positions, all you gotta do is apply. This is such an awesome and applicable feature to students at CSUS and it’s not tapped into enough! Not only can we offer you how to find one, we can give you an opportunity available right now at this very moment. You know who has this site available at their fingertips? You. So start taking advantage of it.
Living in Sacramento I hope there are some Kings fans in the house! Even if you’re not, listen up! Your very own Sacramento Kings are offering a marketing internship. And it’s PAID! It’s $10.50 per hour and you must be a college student or recent graduate to apply. They are looking for a passionate and enthusiastic intern who is interested in the development of high-quality work. Aftercollege.com says, “The Marketing Intern will provide support on these projects and work with our Internal Creative Services department and external vendors to ensure projects are completed on-time, within budget, and at a high quality.” You will be doing a plethora of stuff while also gaining a ton of experience. Some of the tasks would include but are not limited to, assisting with events and promotions, organizing and tracking promotional item inventory, helping out with the budget, and working with marketing and creative services to schedule, prioritize and manage projects. It is truly an opportunity you don’t want to miss. If that internship isn’t for you, don’t freak out, there’s plenty more.
Do you love the Golden State of California and want others to know why they should love it too? Visit California is looking for a Corporate Communications Intern to help in maintaining their marketing programs and letting people know why California should be a destination worth exploring. Similar to the previous opportunity, this internship is also paid! Depending on your skills, you can get paid in a range from $12.00 - $15.00 per hour. To be considered, you must be majoring in one of the following: Communications, Journalism, Marketing, Recreation, and/or Parks and Tourism Administration. Visit California is looking for someone who has strong organizational and written communication skills, takes initiative, and has superior knowledge of Microsoft Word, Excel, PowerPoint, and/or Outlook. Some of the tasks they will give include, but are not limited to, managing industry newsletters, writing correspondence and staff bios, conducting research, and editing and organizing content resources. This opportunity will close on November 17th so hurry and apply if it is of interest to you! You can apply and gather more information by clicking on the link below:
But we’re not finished yet. A third internship opportunity is being offered by Tier 1 Event Management. This company is offering multiple internships in Marketing, Communications, and Public Relations. Tier 1 is seeking someone who has a good understanding of media production, dissemination techniques and methods, has a strong work ethic, is an innovative self-starter, and has problem-solving skills. Some of the internship responsibilities they mention are: assisting and contributing to public relations and marketing activities, monitoring account activities, coordinating with news media when needed, and maintaining up-to-date customer and prospect records. You can check out and apply for this position through LinkedIn. Speaking of LinkedIn, are you familiar with it? If not, KEEP READING, because you should be!
There are plenty of ways to make yourself stand out as an interesting and desirable candidate. The one most often discussed is personalizing your resume! However, not only do you need a good resume for your internships but you definitely need to get yourself a LinkedIn account! LinkedIn is similar to Facebook in the sense that you have friends and an activity feed, but it contains much more of a business aspect. It’s where you can be friends with CEOs of companies and view internship and job opportunities local to you or local to where you’d like to go to after you finish college. LinkedIn can help you showcase your greatest achievements because you are able to write about your experiences, your interests, and even upload your resume straight on the site for interested employers to view! It’s so simple you’re practically one click away from a job! A lot of professionals really emphasize the benefits of LinkedIn. It’s a key networking tool, especially when you don’t feel like you have the confidence to approach someone and speak straight away face-to-face.
At PRSSA, we have guest speakers come in at least once a month, and they all tell us how important it is to have a LinkedIn account. Employers will be able to get a little taste of who you are, and what you’re looking for in the work-field in a nutshell. There are a number of benefits of having an account! We’ve all heard the line, “It’s WHO you know, not WHAT you know!” LinkedIn is able to help you get to a place where you are able to create connections and build relationships with employers, businessman, CEO’s, etc. It allows you to show off who you are, where you’ve come from, your passions/interests, and your past projects. It’s truly your time to show what you’re made of. If people like what they see, they will check out your homepage and contact you. The site shows you who’s clicked on your profile and even when they looked you up. You can network and have access to experts in your area, and possibly other places in the world. You can connect with them and look at their posts and what kind of positions are available at their company or organization. So if you’re at school away from home, but want a job in a different location after graduation or even for the summer, you can begin networking with people in that area early. In a similar way to Facebook, you have access to your friend’s friends. It’s such a small world, you never know who someone knows. LinkedIn makes networking easy because of all the people that are available to you. There are endless possibilities with a LinkedIn account! Start yours today! Follow that boss to your favorite company, like their posts, apply for their opening, GET THAT JOB!
Another important factor about making yourself a better candidate than your competition: your appearance and presentation of self. It’s a necessity to make sure you keep your LinkedIn profile professional and your social media platforms appropriate. You absolutely do not want anything unbecoming on there. So keep it classy! For professional networking sites such as LinkedIn, don’t forget to add a photo of yourself; it helps them put a face to the name. According to Forbes.com, you are 7x times more likely to have people view your page if you have a profile photo. A picture that is simple and professional is the way to go. You want to make yourself unforgettable! But again...keep it classy. There is no need for a picture with your girls from your GNO this past weekend. Let’s keep it business professional... after all, the people you’re connecting with could possibly be your future employers! LinkedIn, Facebook, and even Instagram are all sites that are crucial for something well known in the professional world... The idea... of networking. (dun dun duuuuun) Yes, I said it. Networking. Networking. Networking. Networking may seem uncomfortable and embarrassing but it really is WHO YOU KNOW. That’s how a majority of people get jobs these days. I cannot stress how important the concept is to your professional life. Do you know a prime way to network? Hm, you could probably guess… LinkedIn!!! That CEO from the company you are dying to work for..FOLLOW THEM! That one little move could get you the job. If you don’t have a LinkedIn, make one. If you have one, spice it up and enhance it. It never hurts to have a friend or family member look at it and check to see if it’s eye-catching. And if you need someone to help you with it don’t be afraid to ask other members or Sac State faculty. We’re all here to help YOU. That’s right, everyone at Sacramento State wants YOU to succeed.
So there you have it- the why’s, the where’s, and the how’s. Now that you have the information, it’s up to you to use it and make the most of it. Don’t let it get to your head, and yes we know this may be overwhelming but you can do this. Need resume help? Go to workshops or have your peers check for errors. PRSSA just had a guest speaker go over ours with us. Do you need LinkedIn help? Peers, members, and workshops, once again, are a fantastic resource. Getting a job may seem stressful and unobtainable as of now- but taking these few steps will give you a greater chance of getting a job. Here at Sacramento State, our PRSSA Association is always open to helping out our fellow peers! Feel free to reach out to anyone on our E-Board or to any members you might see on campus. Have a question? Leave a comment! Most importantly, don’t forget to relax. You’re smart, talented, and capable! It’s not as scary as it seems, and you got this! Have a great week hornets!