Considering the massive reaction the decision received, it was a clear case of crisis communication, which you will encounter a whole lot once you enter a career in PR. This situation has been viewed by many as being a great example of "bad" PR, not because of any stance on abortion, but because of the severe lack of preparation that should have gone into planning for something that would knowingly stir up such a conflict. What did you think about the way the situation was handled (or rather, how it wasn't handled)?
Here is a YouTube video that provides a bit of background information regarding exactly what occurred during this very memorable controversy.
Written by: Anete Millers