The CAPPIE awards are a way to highlight Sacramento agencies’ involvement in the local community as well as their specific talents in various categories. Each year, new companies and agencies join the mix and bring forth something fresh to the continuously competitive table.
At The Table:
IN Communications took home a gold medal under the “Continuing Public Relations Program” category for its “Blue Thumb Campaign.” The campaign aimed to promote water conservation with 19 water providers in three counties. According to the results report they reeled in, more than 824 Blue Thumb pledges for an estimated water savings of nearly 18 million gallons. They also made over 30 million impressions through their advertising efforts. Not bad IN Communications, not bad at all.
Edelman was also amongst the award recipients, snatching a silver medal in the “Crisis Communication” category. Most Sacramento and Placer county natives can recall the crisis the Roseville Galleria faced when an armed suspect led to a section of the mall catching fire. Edelman handled the situation with the continuous professionalism the company has maintained since it was founded nearly 60 years ago. Data from the company’s report stated that its “media outreach resulted in nearly 150 stories in print throughout California.” Needless to say, Edelman’s efforts were definitely high-five and pat-on-the-back worthy.
Among the fray of professionals to be recognized at the CAPPIES was our hardworking club at Sacramento State: PRSSA. This band of young professionals, guided by Professor Timothy Howard, won two medals for its hard work and dedication on both the Causeway Classic Blood Drive and the One Book campaign.
For the past four years Sacramento State and UC Davis have competed to collect more pints of blood from donors during the Causeway Classic Blood Drive. Each October goals are set and expectations are high. The final evaluation report submitted by campaign members stated a record high of 1,750 applicants, and the collection of 1,300 pints of blood. Also, on both Oct. 18 and 19 the blood drive surpassed its participant goals. The collaboration of excellent planning and management strategies ultimately lead to the demise of UC Davis’ reign and gave Sacramento State the spotlight.
Similar to the blood drive, The One Book campaign has been ongoing for four years. 2011’s book of choice was called The Grace of Silence, a personal memoir by Michele Norris. Members of the campaign sought out new marketing and promotional strategies to create awareness and draw attention to the week of the convocation Oct. 16-22. Their final report stated nearly 9,000 people were reached virally, including over 500 likes on Facebook.
The culmination of these two successful campaigns has established PRSSA as one of the largest professional development clubs on campus. However, this is only the tip of the iceberg. PRSSA now looks ahead to its next endeavor coming this October: hosting the 2012 National Conference in San Francisco.
For more information on the Cappies click HERE
For more information on the National Conference click HERE
Written by: Christie Pierce