"In crisis management, be quick with the facts, slow with the blame."
"If I was down to my last dollar, I'd spend it on public relations."
"Public relations are a key component of any operation in this day of instant communications and rightly inquisitive citizens."
"It is difficult, but not impossible, to conduct strictly honest business."
"PR is Performance Recognition."
"Communication is a skill that you can learn. It's like riding a bicycle or typing. If you're willing to work at it, you can rapidly improve the quality of every part of your life."
"Publicity is the life of this culture - in so far as without publicity, capitalism could not survive - and at the same time publicity is its dream."
~John Berger, Ways of Seeing, 1980.
"PR is extremely important, and being able to use it in the right way means everything. You have to market your success." ~Lee Haney, bodybuilder and former "Mr. Olympia."
"PR means telling the truth and working ethically - even when all the media want is headlines and all the public wants is scapegoats. Public relations fails when there is no integrity."
~Viv Segal of Sefin Marketing.