Newbold is the Creative Director of Mercenary Creative Group. Besides describing his extensive career in marketing and advertising, Newbold gave attendees some remarkable advice for the young creative members of PRSSA! Some of his advice included:
- Be an expert at what you do
- Understand every aspect of any situation you are involved in, this includes work or personal life!
- Look to opinion and thought leaders!
- Example: Listen to leaders like Simon Sinek!
- Approach every project differently
- Be a great storyteller and find different ways to tell the same story
- Build a brand, be the brand and BELIEVE in that brand
- Your world isn't the only one out there
- Understand other people and things
- Know your facts, always tell the truth
- People want authenticity, BE AUTHENTIC!
It was certainly a pleasure to have him speak to our organization, as the advice was truly beneficial and resonated amongst the audience! Thank you to Mr. Newbold for an inspirational presentation. - Maxwell Schnurr