Thinking back to when I first saw and used a computer is quite hard. It mostly seems like a blur now that I look back. I don’t remember the first time I encountered Microsoft’s Windows Operating System. But what I do remember is that weeks ago Windows 10 was pushing updates into my face and I really couldn’t do much about it. Microsoft’s Windows OS has had an interesting story so far and I am excited to see how Microsoft is going continue that narrative in future of the ever evolving tech industry.
From all the anecdotal evidence, or lack thereof, Windows 7 was good, maybe even great. Everyone was happy with the ease and familiarity of Windows 7 and as such I didn’t hear many complaints nor did I have any. This drastically changed with Windows 8. The narrative here from Microsoft took a sharp turn. It didn’t create much goodwill with the many users who had become accustomed to Windows 7. The shift in narrative here is due to many factors and I am not saying that I know what they all are but the most obvious one is that Microsoft was trying to create an OS that catered to the booming tablet market at the time. I felt like Microsoft had not considered what I wanted.
Just the change in layout and removal of the Windows Start menu was enough to draw heavy criticism. Looking back now maybe Microsoft hadn’t really considered what their user base wanted. I rarely heard anyone saying that Windows 8 was good or that they liked it. The public opinion was that Windows 8 was a huge dud. I thought that as well.
Fast forward a few years later and Windows 10 is here, yet I am not sure how many people really care about Windows 10 and how it got here. From what I have seen Windows 10 is a success. I have Windows 10 and I think it’s a worthy evolution of Windows 7. I do hope Microsoft earns back the goodwill they lost with Windows 8 and 8.1 and I believe Windows 10 is a good step in that direction.
So you may be wondering how this all relates to PR. Well I subscribe to PRSA’s definition of public relations which states, “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” I felt burned with what Microsoft decided to do. It indirectly communicated to me that what I wanted, probably didn’t matter. I wanted a classic Windows experience and I didn’t know if Microsoft heard me or their audience before, but they will now.