When people think of creative writing, they tend to think of it as more of a personal indulgence rather than a professional tool. Journaling, short stories, fantasy novels that you’d never even show your best friend. Some might even consider it a waste of time for those looking to get serious in a business setting. Keep it short, sweet and professional, they might say. A C.E.O. of a massive corporation doesn’t want to know your personal take on day-to-day happenings.
Rejoice! For those sticks-in-the-mud have never been more wrong.
Creative writing is so much more than fan-fictions about “Friends” and how your mom saw a religious figure in her soup yesterday (not that those aren’t important topics to discuss). Creative writing is constructive, it’s relevant, and it’s real. Businesses want to see you improving your writing techniques and developing a strong voice within your work. It’s easy to forget in an age where six-second videos and 140-character tweets dominate our attention, but writing is crucial to any business and businesses know this. They want someone that can get a point or idea across in both a unique and creative way. What’s the most effective way to do this, you may ask? The answer may shock you.
That’s right. The exact article you’re reading right now is one of the best ways to better yourself. Blogging is actually one of the most effective ways to reach clients: past, present, and future. It keeps them updated. It keeps the information current. And it maintains a personal connection with the people you deal with every single day. People like that personal connection. It’s what we thrive on. It’s no different in the business setting. When we call Comcast to figure out why the lights on our routers are sending us extravagant Morse code messages, how do we feel when the pre-recorded female cheerfully tells us to “continue to hold”? Now compare that to how we feel when we speak to an actual tech representative who listens to our problems and helps us decipher our router’s pleas for help. It’s that personal connection. Blogging helps achieve that instant gratification of speaking to another human being.
Not only that, but it shows your audience you actually care. Not only about them, but about the business you’re promoting. Why deal with a company that doesn’t even care what happens in their workplace? If you’re at a restaurant and order a steak and the waitress goes on about how gross the meat is, it doesn’t make you want to eat their food, does it? Caring about your customers and your business shows a certain amount of pride for the cause you’re advocating, and it creates a positive reputation for yourself in the public eye. We all know how important a good reputation is in the workplace. It’s everything. Companies want that… And they want it bad.
So, you see? Creative writing can be professional. Utilize platforms such as Tumblr, Wordpress, Blogspot, all of the above. That’s what they are there for. Build that positive image and adapt credibility to your field. Talk about what matters. Reach out to other professionals and their blogs. Save your work. Creativity matters, no matter what field you go into. Trust me, it will all pay off in the end.