Baseball season has officially started! If you are like me, you love the adrenaline rush sports can bring. Watching your favorite team clobber their opponent is satisfying and being able to watch a game live is an experience you won’t soon forget.
Watching games, betting money on your favorite teams and getting to sit on the sidelines is fun, but what if you wanted to be a part of the experience? I am by no means an athlete, so a career as a professional athlete is out of the question. However, there is a way to be closer to the action for those of us that are uncoordinated and can only throw a football as far as a two-year-old child. The answer to this is pursuing a career in sports PR.
As a precursor to PRSSA’s next meeting where we will get to meet Erika Bjork, an executive from Sacramento Republic FC, I will be listing some areas where practitioners can pursue a career in this certain field.
You might be asking, “What are some of the areas sports PR focuses on? Do I pick a team and represent them? Will I be working with some of the players and help promote their awesome statistics making them look like the next Peyton Manning?”
The answer to this is “Yes, and there is so much more!”
Here are a few areas to think about getting into:
- Event Marketing- If you do not want to work with the athletes, this would be a great area for you to think about. You would work with complexes, fields, arenas, etc. to help plan sporting events!
- Sports Agent- Do you want to work with an athlete? If you do, then you should look into becoming an agent! A sports agent works alongside professional athletes, but can also work alongside Olympians and college athletes to help transition them into the profession world.
- PR Rep- If you are good at making people look like they are the “bee’s knees,” you might want to become a PR rep. These individuals make sure an athlete’s reputation stays positive and strong.
- Athletic Firms- Writing is our specialty. Athletic firms look for strong writers to help promote their products. Whether it is a new product, or changes in an existing product, these Athletic firms want you to help promote their products and persuade people to buy them.
Now that we’ve looked at some potential careers, the next question is how to break into the field of sports PR.
Here are a few tips to help get your feet wet:
- Get an internship within the field. There are plenty of options; you just need to look for them. (We are really close to getting a professional sports team in Sacramento. There might be options for you there.)
- Networking is always key. Get to know some people within the field.
- Always keep in mind to be professional and to leave a lasting impression on those you meet. You might get a call from someone you met at a mixer who needs help promoting the Sacramento Kings’ rookie of the year.
- Take classes that pertain to the field. For example, there are sports reporting classes, sports public relation classes and sports communication classes. Knowledge is power!
- Be a “go-getter.” Go directly to the hiring manager of where you want to pursue a career. Research the company and craft a strong pitch that indicates why you are interested in this field. Show the ones in charge you are willing to go the lengths to achieve success!
Hopefully, you have found this information helpful. Sports PR is very competitive and you need to make yourself shine amongst the waves of people trying to land a job in the same area. Using some of these tips can help get you started and might give you an edge on the competition!
Remember to come see Erika Bjork speak about the field of sports PR at this Thursday’s meeting! I know without a doubt there will be some important information that can help further your pursuit of a career in sports PR!
For more helpful information and tips, check out some of these links below!