#1: PRSSA will give you an unbeatable résumé.
From effective written communication and strategic planning to expertise in Adobe Illustrator® and using social media channels to build an audience, public relations encompasses a wide range of skills. Whether you’re a PR major, an aspiring graphic designer or studying business administration, PRSSA can help you develop skills highly valuable in many professions.
Serving the chapter as an executive board member for many semesters, Jason Alviar has been active in PRSSA his entire college career, and says the chapter played a crucial role in his professional development.
“PRSSA exposed me to a wide array of information and forced me to stay on top of technology and industry trends,” said Alviar. “Also, the hands-on PRSSA projects gave me awesome event planning experience that I use today.”
Interested in event planning and management? Give our Social Director Jessica Weiss or Treasurer Sandi-Belle Khani a call. With fundraising and social events all over the calendar, they have plenty for you to do. Need to beef up your portfolio—and impress your future employer—with riveting writing samples? PRSSA’s widely read blog and monthly newsletters create an endless supply of published writing opportunities. And, if you’d like to seriously sharpen your social media skills, our Communications Director Priya Kumar manages PRSSA’s social media platforms, and will definitely keep you busy. Talk to our executive board members to learn more about the many other professional development opportunities available this semester.
#2: PRSSA will help you figure out your career direction before you graduate.
They say passion is everything. Your success in the professional world depends on how much you love what you do, and PRSSA members have the advantage of discovering their passion long before it’s time to order the cap and gown.
Hands-on involvement in the club not only gives students invaluable real-world experience, but reveals which parts of PR they were made for.
“I found out through a campaign I was involved in that PR is not always a 9-5 job, and for me that was a big deal,” said Marlene Navarro, a recent graduate, who credits PRSSA for helping her map out her future. “I had to reconsider some things, and am now working as a communication-marketing intern for after-school programs. I have a lot of PR tools under my belt, but can continue to leave my work in the office.”
Additionally, PRSSA members have the pleasure of meeting an abundant array of guest speakers, from executives working for prestigious San Francisco PR firms, serving high-profile tech clients, to local sports radio hosts and the health care industry’s top sales representatives. Taking advantage of PRSSA meetings’ casual atmosphere and the chance to ask in-depth questions, many members have found their own areas of interest by learning about different industries and job opportunities directly from seasoned professionals.
Want to know what it takes to land a communications career in government? Francisco Castillo, former PR specialist for Lt. Gov. Gavin Newsom, is coming to tell you all about it. Or, stick around to hear Erik Snchtez this semester. As founder and corporate chef of Sacramento’s renowned Chicago Fire, Snchtez will share his unique entrepreneurial story and secrets to business success.
#3: PRSSA will help you get a job.
In addition to connecting students with the local professional community and coveted internship opportunities, PRSSA gives members a chance to showcase leadership and determination—key qualities employers seek, especially in a young PR professional. Getting involved in PRSSA sets you apart from other applicants in the job market. Christina Ragsdale, communications manager and consultant for the Sacramento Metropolitan Air Quality Management District, says if two people are applying for the same entry-level position, she will hire the one who has been actively involved in PRSSA.
“PRSSA shows me that the student has a commitment to the profession and has gained work experience in addition to just book-learning,” she said.
With the first meeting of the spring semester right around the corner, come to Del Norte 1010 this Thursday, and find out what PRSSA can do for you!
Written by: Inessa Samusenko